From the outside it looks easy: Art Sims skipped a couple of grades in elementary school, attended the prestigious Cass Technical High School in Detroit, earned a full ride to college, immediately scored a job in New York, then flew to LA, where, while still in his 20s, he bought a Mercedes, started his own company and gained the attention of directors such as Steven Spielberg and Spike Lee while crafting a unique identity in a big city. And the dynamic Sims encourages this perception—talking fast, listing upcoming projects, detailing personal goals and announcing what’s wrong with America today.
He’s a whirlwind, a dynamo, a man of action.
And maybe a miracle. Dig deeper, and you find that Sims, an African American, worked very hard for to get where he is today as the founder and CEO of his own firm, 11:24 Design Advertising. Based in Los Angeles, the company is dedicated to promoting African-American art and culture as part of a larger mandate Sims dubs “urbanization,” which refers to the recognition and melding of disparate cultural and creative histories.
Contact: artsimms@1124design.com email | www.1124design.com portfolio